Scoop Alley
Branding
Overview
Scoop Alley is a pop-up ice cream truck specifically designated for Bowling. Scoop Alley pop ups can be found serving at at bowling alleys, bowling events, and competitions. Made to have bowlers rolling.
Challenge
The challenge was to create a pop-up ice cream truck, that was branded for bowling.
Solution
The brand line for Scoop Alley is “It’s not how you scoop, it’s how you roll”. With the branding aim towards bowlers, the branding for Scoop Alley was geared to be as a bowling alley. Black and a pop of color to be eye catching.
To-go ice cream
Bowlers have the option of a cup, but it will come with a lid if they must close it up and take it to-go for there next rounds of bowling.
Ice cream cone
Bowlers once done can enjoy a delicious vanilla cone with one of the ice cream holders.
Ice cream truck mockup
Company slogan on other side, and a way people can call to have Scoop Alley invited to the event.
Ice cream truck mockup
Scoop Alley mockup ice cream truck, the view bowlers will see when coming to order. They will be able to look at the menu on the left, then order
Social Media
In order to stay involved with the community, they have a chance to follow Scoop Alley on the Instagram page.
Business cards
They are left behind at bowling alleys, bowling events, and competitions to spread word.
Scoop Alley T shirts
Our supporters can purchase merch, to support the business.
Employee Uniform
While working employees will be required to wear the navy blue uniform, with a cap to keep hair in place for FDA guidelines when handling food.